Lincoln Black Label

Lincoln Black Label at Koch Lincoln

Elevated ownership, curated service, and member-only perks, delivered by our Black Label team at Gateway Blvd & 51 Ave in Edmonton.

Why Black Label

Black Label is Lincoln’s most luxurious offering. You get a beautifully crafted vehicle and an ownership experience built around convenience, care, and long-term value.

Exclusive Client Benefits

Bonus Lincoln Access Rewards

Earn an additional 20,000 Lincoln Access Rewards Points as a Black Label owner, on top of the points awarded with all Lincoln vehicles. Use points toward future service and accessories.

Anytime Car Wash

Keep your Lincoln looking its best with complimentary car washes at your purchasing retailer, Koch Lincoln.

Complimentary No-Charge LMPP

Enjoy a 4-year / 80,000-km Lincoln Maintenance Protection Plan at no charge. Your regular maintenance is covered for the first four years of ownership (claim eligibility in Canada, consistent with LMPP on Lincoln vehicles).

Annual Vehicle Detailing

Receive one professional detail per year for four years (customer value typically $200–$300). It’s our way of helping your Black Label look and feel new, season after season.

Remote New-Vehicle Delivery

Ask about remote delivery options for an even smoother handoff. Regional restrictions may apply.

How It Works

1. Choose your Black Label with our team and complete your purchase at Koch Lincoln.
2. Activate/confirm your Lincoln Access Rewards account to receive your bonus points (Canada only).
3. Use your benefits any time: book car washes with our service team, schedule your included maintenance, and claim your annual detail once per year.
4. Ask about remote delivery if you’d like us to bring your new Lincoln to you (where available).

Talk to a Black Label Specialist

Ready to experience Black Label? Book a consultation with Koch Lincoln’s Black Label concierge. We’ll walk you through trims, ordering, trade-in options, and how to make the most of your benefits from day one.